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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

launched its first major European marketing push last month, which included a TV and digital marketing ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy. M S believes the campaign can help change customer buying habits and protect the environment. Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as TV comedian Keith Lemon and musician Example. The ad ... of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show ... , local events and 'The Box' TV schedule. Katrin Ley, brand director for Reebok, EMEA, said: "The fact that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... with pay-TV operators Sky and Virgin Media to offer 24 channels of live action from the tournament ...

Revlon prepares new 'storytelling' ad strategy

By Rachel Barnes, 20 March 12, 08:30

stories in this campaign as much as talking about the product. The TV and press ads will feature ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

devices to access the web while watching TV. For the first time, retail is among the top ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... to stealing others' 'delicious' sandwiches. The campaign was supported by a TV ad about a woman who stole a ... 't just watch a TV ad and go out and buy one; you go online, read information and watch content. It gives ...

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... to develop television programmes for Channel 4 hosted inside the pop-up shop and fronted by T4 presenter ...