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McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

Office this spring involved the launch of a hard-hitting TV ad to educate teenagers about what ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ...

McDonald's to introduce Olympic happy meal promotion

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 09:29

as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...

Burger King pushes innovation message with first lamb recipe

By Matthew Chapman, 29 March 12, 10:17

The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread ... will be available until the end of April across Burger King's UK outlets. Television activity will focus on a ... werewolf, the girl silently motions that he has got some sauce on his chin. Television activity ...

Domino's hits £1m sales in a week through mobile transactions

By John Reynolds, 28 March 12, 09:41

revealed that Domino's had produced its first Facebook-specific TV ad, which will highlight its offer ...

Domino's readies debut Facebook TV ad

By John Reynolds, 13 March 12, 08:59

Domino's has produced its first-ever Facebook specific TV advert, which will highlight its offer ... Domino's will air its first-ever Facebook TV campaign this week, which highlights the growing importance of the social network to the fast-food brand. The TV ad has been created by Big and premiers tomorrow (March 14). Domino's is a strong advocate of low-cost digital marketing on social networks ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... everything). Pepsi tried a digital strategy with its Pepsi Refresh scheme. It axed TV ads in the Super Bowl ...