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Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Drawing on its Swedish heritage, the drive is themed around the strapline " n-established since 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ... secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows ... Max s footballers in a series of challenges, which recreates scenes from the TV ad. Players receive ... the TV ad and get the opportunity to the play the game. Pepsi has also created a Facebook app ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...