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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

TV and press. DH marketing director Sheila Mitchell (right) says that departments will monitor ...

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

For those who rue the COI's demise, there was comfort in a TV ad that debuted last Saturday. Broadcast a day after the doors of Hercules House finally closed, the first post-COI TV campaign was hard-hitting Department of Health (DH) fare. An ad highlighting the dangers of second-hand smoking brought back ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March ... . The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...

Out-of-town retailers and betting brands escape Portas clampdown

By Matthew Chapman, 30 March 12, 03:15

measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...

Brand Barometer: Social media performance of Change4life

By Gemma Charles, 30 March 12, 12:00

December : Change4Life partnered TV show LazyTown and its superhero Sportacus to encourage two- to five-year-old children to be more active and eat healthier. January : Ainsley Harriott ... on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...