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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

launched its first major European marketing push last month, which included a TV and digital marketing ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...

BT's profits boosted by hitting 10m super-fast broadband mark

By John Reynolds, 10 May 12, 09:17

-on-year increase in its pay-TV service numbers and growth in its super-fast broadband offering. ... said it added 28,000 new customers to its pay-TV service, BT Vision, up 23% on the year, which means ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

The on-demand TV business is still tackling launch problems as rivals steal a march. ... to watch programmes live or on-demand on their televisions. It was initially expected to be available ... -up television. This was to be one of YouView's key differentiating features. So how can the brand boost its ... and low price. - Target Christmas TV viewing as the moment to come back even stronger after Olympics ...