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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

launched its first major European marketing push last month, which included a TV and digital marketing ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans. ... ." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... -funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much-discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

S started a television campaign on Saturday featuring the strapline M S quality now at prices you ll love ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...