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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...

BlackBerry looks to trump Samsung with NFC campaign

By Matthew Chapman, 14 May 12, 03:15

A television spot next week will feature a BlackBerry user buying popcorn in a cinema using NFC as the company attempts to show the technology makes payment easy. BlackBerry will support the television ... with MasterCard PayPass technology, which will debut in the UK in the third quarter. Television and online ads ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media ... their impressions with the world. The campaign will also drive engagement across other channels, including TV, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

By Matthew Chapman, 04 May 12, 08:45

brings users high quality TV and movies, while Samsung Music Hub will offer a personal music streaming ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

. With far too much inventory that lacks the supply-and-demand control of offline media such as television ...

LG seeks 3D TV boost with strategy shift

By Matthew Chapman, 01 May 12, 08:30

adopter audience to reflect a change in the design of its 3D televisions. ... manufacturer will this year spend 10m marketing its TVs, with a focus on design, Smart TV and 3D capabilities ... because there s lots of consumer confusion in terms of what Smart TV and 3D give to consumers . Nevertheless, take-up of 3D TV has been quite quick compared with previous new TV technologies, according ...