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EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

will simply be people saying "see you in Starbucks later".' Lack of subtlety TV channels use social ...

ISBA Conference: Mobile can become 'seventh mass media'

By Daniel Farey-Jones, 21 March 12, 01:07

than TV, he explained. However, he told brands they needed to grasp the overall opportunity ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ... on TV. We re proud to have been among the first brands to go live with Twitter brand pages. We re ... the sharpness of a 30-second TV ad versus long-form video content. Sometimes saying it shorter is better ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

By Matthew Chapman, 16 February 12, 10:00

offered the cheapest average electricity in all regions. Activity ran on TV, press and radio ...

Switching service Simplifydigital readies biggest ever TV push

By Matthew Chapman, 01 February 12, 12:25

Simplifydigital.com, the free Ofcom-accredited telecoms and TV switching service, is launching its ... The television activity will launch on Saturday 4 February with creative that will change each week to highlight a new deal for customers who switch to digital TV, broadband and home phone services ... '. Initial television activity will run on ITV, Channel 4 and Channel 5 with media planning and buying ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

Sky is taking on LoveFilm and Netflix by launching its own pay-as-you-go internet TV service, which ... -connected TVs. Sky said the new service would "complement" its existing pay-TV service, which it built around ... films. Sky described it as "additional choice" for consumers who do not currently subscribe to a pay-TV ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

competitive environment, the brand's main weapon is TV. Its creative strategy is simple: show the happy ... surgery. So long as this ad works, it will run on satellite TV, but there is ongoing A/B testing ... on the resources of MediaCom North, which plans and buys its TV time and collects and analyses the response data ...