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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

' was the somewhat unkind verdict one commenter left on our story before the launch of the TV ad . However ... a back seat in the TV ads. As the airline is moves further towards the middle ground, quality ...

Flybe in £9m brand repositioning

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...

Eurostar stages one-day promotion to celebrate 100 days to Olympics

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 01:39

Jarvis Cocker go live on TV again this week. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

. The TV audience for (last year's) royal wedding broke several records and internationally was somewhere ...

Lastminute.com goes 'back to roots'

By Loulla-Mae Eleftheriou-Smith, 27 March 12, 10:36

." The outdoor activity will run in London throughout April and May. Maxwell said plans for national print and TV ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad. The TV ad, which breaks tonight, will be supported by radio, retail and digital activity. Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...

VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 08:30

that, [and] try to market Britain to Brits." The TV ad for VisitEngland, featuring Stephen Fry ...

Holiday Inn promotes Olympic Village association with campaign

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 08:30

The chain, part of InterContinental Hotels Group (IHG), is looking to promote the fact that it will house more than 17,000 athletes in the Olympic Village. TV, outdoor, radio and digital activity, which breaks on 12 March, will feature a host of Olympic hopefuls using Holiday Inn facilities ...