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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

, via a traditional TV channel, shows the tail is beginning to wag the dog. You have only to look ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

" on TV ad revenues. ... . These new proposals may have a very serious impact on the funding of the TV programmes that rely on adspend. "Crucially, in the modern world that we live in, the TV is not the only screen through which children ... those in the corner of the living room. Clamping down on TV ads in the way suggested would be largely ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

advertising on TV 32-hours a week and a call for him to "protect" consumers from such ads by ordering ... . "Anyone who enjoys watching a football match will see quite aggressive advertisements on the television ...