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Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

channels including TV, press, outdoor, display and email. Follow Nick Batten on Twitter @NickBatten2 ...

Hunt lobbied Cameron on News Corp's behalf

By Maisie McCabe, 25 May 12, 09:35

operator, available from paper to web to TV to iPhone to iPad. Isn't this what all media companies have ...

Missing People asks viewers to pick up the phone

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:00

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

Hit or Miss? Ali G's home town renames itself 'Staines-upon-Thames'

25 May 12, 12:00

, CEO, Brighter Group Just as TV character Mrs Bucket called herself Mrs Bouquet, Staines' council ...

Experian kicks off £6m media review

By Katherine Levy, 24 May 12, 11:15

's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...