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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Karmarama/Maxus 31 10= (19=) Tesco The Red Brick Road/ Initiative 30 10 ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

Abbott Mead Vickers BBDO/OMD UK 24 19= (15=) Tesco The Red Brick Road ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

13= ( ) Orange Fallon/MEC 34 15= (7=) Tesco F F The Red Brick ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

Tesco has set its sights on winning market share for its Everyday Value range by running ads ... The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... fingers product will contain a 100% fillet of fish. Tesco chief executive Philip Clarke recently said ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

11= -10 Nestle Kit Kat Chunky JWT London/ Mindshare 32 11= ( ) Tesco ...

Adwatch (Feb 29) top 20 recall: Virgin Media

By Seb Royce, executive creative director, glue Isobar, 29 February 12, 12:00

4 ( ) Netflix Goodby Silverstein Partners/MEC 41 5 ( ) Tesco ... -house/ MediaCom 42 2 ( ) Tesco Harvest Digital/ Harvest Digital 38 3 ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

.21 2 1 Tesco The Red Brick Road/ Initiative 34 374 44.89 120 ...

Adwatch (Nov 30) - Top 20 recall: Aldi

By David Golding, Founding partner, Adam & Eve, 01 December 11, 09:00

( ) Tesco The Red Brick Road/ Initiative 29 12= ( ) Nokia Lumia Inferno ...

Tesco launches Christmas Price Drop marketing blitz

By Matthew Chapman, 23 November 11, 04:20

Tesco is launching a major Christmas campaign based on keeping its everyday product prices low ... Drop push that launches tomorrow (24 November). Tesco UK chief executive Richard Brasher said the continued poor economic climate has convinced him that reducing prices is the "right option". A Tesco ... attempt to keep up with Tesco's price cuts. Brasher claimed he has been vindicated by rivals following ...

Tesco to free up shelf space with augmented reality trial

By Matthew Chapman, 17 November 11, 09:03

Tesco is trialling augmented reality technology in its stores and online offering as it looks ... specifications by holding a product key or Tesco Direct catalogue up to a webcam. The webcam is connected to a ... via Tesco Direct if it is not in stock. The strategy behind the concept is to integrate augmented ... are being trialled in the entertainment and electronics sections of Tesco stores. There are currently ...