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Tesco extends branded portfolio content with TV plans

Tesco is in discussions with broadcasters about televising its Mum of the Year competition ... in March. As part of the drive, the retailer is looking to put a lot of investment into the Tesco ... rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket seeks to make its content better reflect its multi-channel business. Tesco wants to be a multi ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

, with Sainsbury's, Comet, Tesco Direct and Debenhams all participating at launch, with plans in place to roll out ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Skip to interactive tables Tesco, Marks Spencer, Procter Gamble and Unilever ... Tesco spokesman said: "We are responding to customers who tell us they like to receive information from Tesco on their phones and looking at how we use mobile technology in the marketing mix, alongside more ...

Tesco UK and Ireland chief Brasher quits

By Daniel Farey-Jones, 15 March 12, 08:00

Tesco veteran and UK and Ireland chief Richard Brasher is to leave in July due to group chief ... sales on a like for like basis . Tesco was outperformed by rivals such as Sainsbury s and Morrisons ... and started offering money-off vouchers. Today Tesco said Brasher would stay on until July to effect a ... to thank him for the great contribution he has made over many years. The depth of management at Tesco ...

Editor's Comment: High-wire act for The Sun on Sunday

By Noelle McElhatton, 22 February 12, 12:00

, including Tesco, were considering it as Marketing went to press. Top of the unknowns is whether TSoS ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set ... it is likely to run campaigns in The Sun on Sunday in the coming weeks, while Tesco said it is reviewing ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

, Patek Philippe, REAP (Fabric), Regus, Standard Life (MoneyPlus) and Tesco. To find out more about The Forward Group, visit www.theforwardgroup.com Tesco Baby Toddler Club Tesco ... in the magazines, in-store and for PR. Lorna Dickinson, category manager at Tesco, says: 'We are looking forward ...

Tailored content hits the target

By Lynsey Barber, 31 January 12, 12:00

the advantage of working with Tesco, which has Clubcard data. We are able to do direct comparisons between ...

Tesco boosts Clubcard with Virgin Atlantic partnership

By Matthew Chapman, 26 January 12, 10:41

Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow ... The deal adds to the pre-existing partnership Tesco has with British Airways and Iberia through ... . The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct or Tesco.com. They will also be able to collect Flying Club miles when buying fuel from Tesco Fuel ...