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Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its ... then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

operator Cineworld and Amazon.co.uk. Also cited are fuel offers, Starbucks, Play.com, Asda, Tesco ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ... come from Tesco and Sainsbury's, so they are familiar with the good-better-best tiering of own ... against Tesco Finest. So, we've looked at the whole offer and worked out where there is a gap ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

's is not the only supermarket to offer music downloads. Tesco has already launched a service. Follow Matthew ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

By Sarah Shearman, 30 April 12, 09:45

this week in Tesco store. Retailers including Sainsbury's and Asda will also stock the product in the coming ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

, with Sainsbury's, Comet, Tesco Direct and Debenhams all participating at launch, with plans in place to roll out ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he ... and training new staff. Clarke said Tesco had been working colleagues too hard after "running the stores too ... ". Instead, he claimed Tesco had been guilty of stopping incremental improvements and losing focus ... stressed: "No part of the business is bigger than the Tesco brand we don t need to find places to plant ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed ... learned. A Tesco spokeswoman said it had started offering when they re gone, they re gone rewards ... the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...