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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed ... learned. A Tesco spokeswoman said it had started offering when they re gone, they re gone rewards ... the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...

Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

campaign in Tesco stores across London, the South-East and the Midlands. This activity will then run ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

Clubcard was once the golden goose of marketing, but should Tesco re-evaluate what the scheme means ... The headlines were shocking. 'Tesco crown slips'. 'Tesco shares crash'. Yet, in all the coverage and analysis of Tesco's recent profit warning, one thing was missing: mention of its Clubcard loyalty programme. If Clubcard, and the data it generates, is Tesco's not-so-secret weapon and engine of success, why hadn ...

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

By Staff, 15 February 12, 10:00

(bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ... recognition and respect, or they go elsewhere. "How Tesco reacts to this may see the Clubcard propelled ...

Editor's comment: Clubcard: reinvent or face extinction

By Noelle McElhatton, 15 February 12, 12:00

Legend has it that in 1994, when Clubcard was unveiled to Tesco's then-chairman Lord MacLaurin, he ... still makes Clubcard's rewards model look dated and reactive. You can bet that somewhere within Tesco ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...

Tesco boosts Clubcard with Virgin Atlantic partnership

By Matthew Chapman, 26 January 12, 10:41

Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow ... The deal adds to the pre-existing partnership Tesco has with British Airways and Iberia through ... . The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct or Tesco.com. They will also be able to collect Flying Club miles when buying fuel from Tesco Fuel ...

Waitrose unveils first loyalty card in strategic shift

By Gemma Charles, 25 October 11, 08:30

points-based systems, such as Tesco Clubcard and Nectar, the myWaitrose scheme will give cardholders ...

Editor's Comment: Waitrose seeks return on loyalty

By Noelle McElhatton, 25 October 11, 12:00

the retail sector, where loyalty is expressed via the reward card. Tesco's Clubcard remains nonpareil, partly because, as former Tesco chief executive Sir Terry Leahy recently explained ('You have to break ... thank you'. Actually, it's less altruistic than that; just ask Tesco. Loyalty cards should be that two ...