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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

. Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week ... The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points out it also has more than 10,000 games available online. Tesco also offers a trade-in service, which ... was handled by Initiative, with the ad was created by The Red Brick Road. A Tesco spokesperson said: "This ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set ... it is likely to run campaigns in The Sun on Sunday in the coming weeks, while Tesco said it is reviewing ...

Chambord readies debut outdoor activity

By Gemma Charles, 22 December 11, 12:21

. Chambord is also sampling in 150 Tesco and Sainsbury's stores, encouraging consumers to try Chambord Royale ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

.21 2 1 Tesco The Red Brick Road/ Initiative 34 374 44.89 120 ...

Tesco lettuce ad challenged by Sainsbury's

By Matthew Chapman, 18 October 11, 08:30

Sainsbury's has picked a fight with rival Tesco over the alleged freshness of the latter's produce ... Sainsbury s has lodged a complaint with the ASA about a recent Tesco campaign promoting the freshness of the vegetable. The print and TV ads, created by The Red Brick Road, state: Tesco British Iceberg. Goes from farm to store within 24 hours. Doubts have been cast on Tesco s ability to stick ...

Waitrose takes on Tesco with biggest value campaign

By Matthew Chapman, 05 October 11, 08:30

Waitrose has made a £19m commitment to continue to match Tesco's prices, as it gears up for its ... The 1,000s of ways to great value drive follows Tesco s Big price drop campaign , backing ... , will focus on its pledge to price-match more than 1000 products against Tesco. It will also push its 1500 ... marketing director Rupert Thomas insisted the supermarket is committed to the Tesco price-match for the long ...

Fairtrade Foundation switches Fortnight focus for year-round activity

By John Reynolds, 20 September 11, 08:30

The change, thought to be the charity's biggest since the introduction of Fairtrade Fortnight in 1997, has been prompted by demands from retail partners including Marks Spencer, Tesco and Sainsbury s, which want a reduced emphasis on those two weeks. Next year, the Fairtrade Foundation will ...