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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Karmarama/Maxus 31 10= (19=) Tesco The Red Brick Road/ Initiative 30 10 ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

-expectations performance has seen the retailer capture 16.6% of the market according to Kantar data, as rivals Tesco ... market share, with King claiming it is still very much a focus for the supermarket. By contrast, Tesco ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

Abbott Mead Vickers BBDO/OMD UK 24 19= (15=) Tesco The Red Brick Road ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions ... The premium supermarket has opted to offer customers better value by pegging all branded goods prices, rather than just those on a selection of 1,000 products, to the sector leader. It started to match Tesco's prices on branded products in September 2010 , which it has said would cost it between 20 ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

13= ( ) Orange Fallon/MEC 34 15= (7=) Tesco F F The Red Brick ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Tesco. Particularly for those of us who work in the sector - we handle the Morrisons account. This Tesco ad showcases the latest offer sweeping the sector, ' 5 off 40', which basically means 'give us your weekly shop, and we'll give you a fiver'. This ad is representative of most of Tesco ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he ... and training new staff. Clarke said Tesco had been working colleagues too hard after "running the stores too ... ". Instead, he claimed Tesco had been guilty of stopping incremental improvements and losing focus ... stressed: "No part of the business is bigger than the Tesco brand we don t need to find places to plant ...

Tesco braces itself for first annual profit drop in 20 years

By Matthew Chapman, 16 April 12, 09:41

Tesco is expected to report the first decline in annual profits in its UK business in more than 20 ... February, according to joint house broker Nomura. Tesco is expected to say that domestic sales fell ... revealed at the weekend that Tesco has already put more staff into 200 stores in a move to give staff more ... sections, as Tesco aims to take on the fresh food credentials of rival Morrisons. Tesco's investment ...

Game and Gamestation brands survive following acquisition

By Matthew Chapman, 02 April 12, 09:34

anticipated releases. Tesco is ramping up its aggressive moves into the gaming market and last week ran a ...

Adwatch (Mar 28) top 20 recall: Boots

By Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB, 28 March 12, 12:00

corner, there's the panickers such as Tesco which are scurrying to the nearest 'Price Drop' campaign ... Erickson Manchester/Universal McCann Manchester 44 2 (11=) Tesco The Red Brick ...