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Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its ... then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising ... Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range ... are the Indian, Oriental and Tex-Mex range, with these meals including 20% more meat. David Harman, Tesco ... an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions ... toy at Tesco. Janet Smith, Tesco Clubcard director, said: "By increasing the value of Clubcard ... chief executive Philip Clarke blamed in part on not engaging in voucher activity. Tesco's stuttering ... in the previously lauded Clubcard scheme drawing fire. The Big Price Drop campaign that Tesco launched before ...

Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

Tesco is in discussions with broadcasters about televising its Mum of the Year competition ... in March. As part of the drive, the retailer is looking to put a lot of investment into the Tesco ... rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket seeks to make its content better reflect its multi-channel business. Tesco wants to be a multi ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions ... The premium supermarket has opted to offer customers better value by pegging all branded goods prices, rather than just those on a selection of 1,000 products, to the sector leader. It started to match Tesco's prices on branded products in September 2010 , which it has said would cost it between 20 ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

Tesco has set its sights on winning market share for its Everyday Value range by running ads ... The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... fingers product will contain a 100% fillet of fish. Tesco chief executive Philip Clarke recently said ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Tesco. Particularly for those of us who work in the sector - we handle the Morrisons account. This Tesco ad showcases the latest offer sweeping the sector, ' 5 off 40', which basically means 'give us your weekly shop, and we'll give you a fiver'. This ad is representative of most of Tesco ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he ... and training new staff. Clarke said Tesco had been working colleagues too hard after "running the stores too ... ". Instead, he claimed Tesco had been guilty of stopping incremental improvements and losing focus ... stressed: "No part of the business is bigger than the Tesco brand we don t need to find places to plant ...

Tesco reacts to profits drop with £1bn investment

By Matthew Chapman, 18 April 12, 09:19

Philip Clarke, Tesco's chief executive, is investing £1bn during the next year to improve ... , price and value, range and quality, brand and marketing and clicks and bricks. Tesco said it wants ... will begin with 430 stores in 2012/13. Tesco says it will invest in better prices and promotions with more ... performance will improve too." Read more of Clarke's views on Tesco's marketing : Follow Matthew ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed ... learned. A Tesco spokeswoman said it had started offering when they re gone, they re gone rewards ... the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...