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Helen Edwards: How Tesco can learn from Starbucks

By Helen Edwards, PPA Business columnist of the year, 28 March 12, 09:00

with a big task on his hands: it could be Tesco, 2012, but it applies equally to Starbucks, 2008. Then, Howard Schultz was recalled to revive the ailing coffee-house brand, which, like Tesco today, had ... of Tesco? Well, one simple tenet might be that drastic situations do not necessarily call for drastic ...

Sector Insight: Beauty Retail

By Jane Bainbridge, 28 March 12, 12:00

, Tesco Wood is the new UK marketing director for Tesco, taking over from Carolyn Bradley. Among his other jobs at Tesco have been commercial director of Tesco Hungary and category director. Prior ...

Adwatch (Mar 28) top 20 recall: Boots

By Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB, 28 March 12, 12:00

corner, there's the panickers such as Tesco which are scurrying to the nearest 'Price Drop' campaign ... Erickson Manchester/Universal McCann Manchester 44 2 (11=) Tesco The Red Brick ...

Asda brings back voucher activity for Easter period

By Matthew Chapman, 26 March 12, 10:35

of the strategy last Christmas, which helped the retailer outperform Tesco in the critical trading period. As a result, Tesco performed a U-turn and offered money-off vouchers in January after its chief executive ... an Asda basket will always be 10% cheaper than Tesco, Sainsbury s, Waitrose and Morrisons. If Asda ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca ... Range Subs, each with fewer than 370 calories, as part of its 3 lunch offer Tesco is on track ...

How brands are innovating their way out of the 'squeezed middle'

By Nick Hughes, 23 March 12, 09:00

will be fought not just on price, but also quality, an insight that appears not to be shared by Tesco, which some experts claim has become too obsessed with price. 'Shoppers don't go to Tesco for a discounter ...

Brand Health Check: Tesco

By Rachel Barnes, 22 March 12, 12:00

We know that what goes up must come down. But for Tesco, this phrase seems particularly apt ... following a year of poor trading. Over the past decade, sales, profits and market share figures for Tesco ... . Then came last Christmas, and with it Tesco's worst sales performance in decades. Despite a 500m 'Big price ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

11= -10 Nestle Kit Kat Chunky JWT London/ Mindshare 32 11= ( ) Tesco ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Skip to interactive tables Tesco, Marks Spencer, Procter Gamble and Unilever ... Tesco spokesman said: "We are responding to customers who tell us they like to receive information from Tesco on their phones and looking at how we use mobile technology in the marketing mix, alongside more ...

Industry verdict on Tesco chief Richard Brasher's shock exit: 'Tesco has forgotten what made

By Matthew Chapman, 15 March 12, 12:57

After news that Tesco's UK and Ireland chief executive Richard Brasher will leave the business ... Since the turn of the year Tesco has been in the headlines for all the wrong reasons, beginning ... from 65 to 67. But few expected such drastic news as that leaked last night, confirmed by Tesco this morning. Tesco UK and Ireland CEO Richard Brasher is set to leave in July, after just more than a year ...