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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

higher proportion than usual. There was a double benefit, though, because in addition to Tesco and Asda ...

The Year Ahead

By Nicola Clark, 11 January 11, 08:30

by Waitrose's recent benchmarking against Tesco) and bargain-hunting will become more habitual (good news ...

Helen Edwards on Branding: Not all it's cracked up to be

By Helen Edwards, 06 December 10, 12:00

explain to Tesco why we shouldn't abide by its guidelines. - They are so much further downstream than ...

year spent on the front line, selling to Tesco, has helped to keep Dean's feet planted firmly ... really enjoy following the product development process from concept to selling it to Tesco and Asda ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

consumers to try various recipes. Rival Tesco also reported an increase in sales of the ingredients featured ... current chief marketing officer there. 11. Richard Brasher, Tesco It has been another mixed year for Tesco's commercial director. Having introduced its 'Britain's biggest discounter' strategy ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op. ... Seeking to make sense of Tesco's brand extension into house-building, and perhaps to allay a ... for employees and were born of founder paternalism. There is no lofty parallel with Tesco's plans to create ... more down to earth than that. Nonetheless, Tesco does have a 19th-century predecessor: the cradle ...