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Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... from 35th to 19th after a 74% increase to $33.2bn. Tesco fell from 31st to 36th place after its ... and Tesco are international if not global and increasingly globalising their operations. It s a question ... 35 Pampers 18,299 -5% -5 36 Tesco 18,007 -18% 15 37 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

, with Sainsbury's, Comet, Tesco Direct and Debenhams all participating at launch, with plans in place to roll out ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Skip to interactive tables Tesco, Marks Spencer, Procter Gamble and Unilever ... Tesco spokesman said: "We are responding to customers who tell us they like to receive information from Tesco on their phones and looking at how we use mobile technology in the marketing mix, alongside more ...

Tesco delays banking launch until 2013

By Alex Brownsell, 06 February 12, 10:47

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current ... Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range ... and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ... . This is for the very long term." Tesco is one of a number of new entrants plotting to steal share from high ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

By Staff, 30 January 12, 11:00

Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges ... Brasher, a Tesco veteran of 23 years who was instrumental in the launch of Clubcard, was promoted from his previous role of commercial director last year. He joins an illustrious list of judges for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief ...