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Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... from 35th to 19th after a 74% increase to $33.2bn. Tesco fell from 31st to 36th place after its ... and Tesco are international if not global and increasingly globalising their operations. It s a question ... 35 Pampers 18,299 -5% -5 36 Tesco 18,007 -18% 15 37 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Skip to interactive tables Tesco, Marks Spencer, Procter Gamble and Unilever ... Tesco spokesman said: "We are responding to customers who tell us they like to receive information from Tesco on their phones and looking at how we use mobile technology in the marketing mix, alongside more ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

in the home and need technology to measure their progress.' Supermarket chains such as Tesco will be next ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

.21 2 1 Tesco The Red Brick Road/ Initiative 34 374 44.89 120 ...

Ultimo to enter FMCG arena with beauty line

By Sarah Shearman, 30 November 11, 10:00

at Asda, Diamond Boutique for Tesco and Adore Moi by Ultimo for Debenhams. ...

Tesco adds brands in ecommerce fashion strategy

By Nicola Clark, 24 November 11, 08:00

Tesco is increasing the number of brands available on its Clothingattesco.com website, as part ... In addition to non-Tesco labels, which sit alongside its own brands F F and Cherokee, the retailer ... brands such as Kelly Holmes, Shock Absorber, Regatta, Speedo, Head and Mitre. As part of Tesco's drive ... year. Tesco will also extend its swimwear offering, with the introduction of five further brands ...

Digital report: Ecommerce - The great ecommerce opportunity

By Adam Woods, 11 November 11, 12:00

's personalised ketchup labels and Tesco's pop-up Facebook Halloween store to the fully integrated fcommerce ... . Elsewhere, big retailers such as B Q and Tesco work with increasing sophistication toward integrating ... and Tesco. 'It is more about giving communities of fans an opportunity to buy things exclusively, as a ...

Customer publishing: The evolution of engagement

By Nicola Clark, 04 November 11, 11:00

Procter Gamble has launched a free monthly digital beauty magazine and Tesco is launching its own ad-funded TV show. Meanwhile, online-only brands such as Google have invested in print magazines ... right. Brands that have previously relied on Boots or Tesco for their distribution now have ...