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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca ... Range Subs, each with fewer than 370 calories, as part of its 3 lunch offer Tesco is on track ...

Brand leaders predict little benefit from London 2012 Olympics

By Alex Brownsell, 13 January 12, 01:40

The research, carried out by Ipsos MORI, asked 100 board-level "captains of industry" at FTSE 350 companies, which include Aviva, Halfords, ITV, Sainsbury's, Rolls-Royce and Tesco, what effect they think the Olympic games would have on their business. Of the respondents, 66% claimed the Olympics would have "no ...

Government unveils marketing campaign to help smokers quit

By Gemma Charles, 03 January 12, 11:00

,000 pharmacies, including Sainsbury's, Tesco, Asda, Morrisons, Co-operative, Superdrug, Boots, Manichem ...

Portas review criticises supermarket non-food expansion

By Matthew Chapman, 13 December 11, 12:45

worrying trends, including Sainsbury's being the seventh-largest clothing retailer in the UK, Tesco housing ...

Brands await impact of European food-label rules change

By John Reynolds, 24 November 11, 08:00

by the Department for Environment, Food and Rural Affairs (Defra). Marks Spencer, Tesco, Asda and Waitrose have ...

Who do you think should be crowned Brand of the Year?

By Simon Kershaw, 21 October 11, 09:00

to Tesco and Cadbury's use of mobile AR ad platform Blippar. What else is on the agenda for innovative ...

Fairtrade Foundation switches Fortnight focus for year-round activity

By John Reynolds, 20 September 11, 08:30

The change, thought to be the charity's biggest since the introduction of Fairtrade Fortnight in 1997, has been prompted by demands from retail partners including Marks Spencer, Tesco and Sainsbury s, which want a reduced emphasis on those two weeks. Next year, the Fairtrade Foundation will ...

Charities: when money's too tight to mention

By John Reynolds, 16 September 11, 01:00

Last week, Marketing revealed that Tesco is to end its decade-long partnership with Cancer Research UK's Race for Life. The withdrawal by Tesco is part of a wider trend that suggests the dynamic ... works best when both parties co-operate fully." Mutual decision In the case of Tesco and Race ...

Tesco ends Race for Life headline sponsorship

By John Reynolds, 06 September 11, 08:30

Tesco's headline sponsorship of Cancer Research UK's Race for Life is coming to an end after 10 ... The race is the UK s biggest women-only fundraising event, and has generated more than 360m since it began in 1994. Tesco has been the flagship sponsor for the past 10 years, and this year undertook its first TV ad campaign to raise awareness of the event. Cancer Research UK is now seeking new sponsors ...