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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes ... . Tesco is finalising how the scheme will work across digital channels, but it will involve ... to us to help make the weekly shop as simple and convenient as possible.' Tesco said it was too early ... in the recruitment of 1m new cardholders. Tesco is currently offering double points, with two awarded for every 1 ...

Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco, Sainsbury s, Morrison s and the Co-op. Edward Garner, communications director at Kantar, said: "We re ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op. ... Seeking to make sense of Tesco's brand extension into house-building, and perhaps to allay a ... for employees and were born of founder paternalism. There is no lofty parallel with Tesco's plans to create ... more down to earth than that. Nonetheless, Tesco does have a 19th-century predecessor: the cradle ...

Jeremy Lee on Media: Context is everything

By Jeremy Lee, 05 May 10, 10:00

for search engine Bing were related to the other advertisers in the break. For example, prior to a Tesco spot ... with the answer 'Tesco', an arrow clicked on a link and the Tesco ad rolled. It was perfectly integrated, engaging ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

segment that will repay your lavish attentions. Think Waitrose vs Sainsbury's and Tesco. Strategy four ...

Digital Report: Don't underestimate the super-affiliates

By Andrew McCormick, 28 April 10, 12:00

to give, on average, annual cashback of 262.36 per member. Marks Spencer, Debenhams, Tesco and Apple ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

or alienating consumers. For example, while Tesco is an official partner of the English Football Association ... , managing partner at sports and entertainment agency MEC Access, suggests Tesco is in a good position to exploit its footballing links. 'As an official FA and England team partner, Tesco has some credibility ...

Editor's comment: A moral dilemma

By Gareth Jones, 21 April 10, 12:00

such as the pole-dancing kit that was sold via the toys and games section of the Tesco website a few years ago ...

Brand Health Check: Goodfella's

By Jeremy Lee, 21 April 10, 12:00

in mind you're likely to pick up three Tesco pizzas for 5 and freeze them when you get home. Chicago ...

Selling with the enemy

By John Reynolds, 20 April 10, 12:01

Tesco's expression of gratitude to rival supermarket Waitrose and its 'advertising gurus ... and ingredients. It has prompted claim and counterclaim from Waitrose and Tesco; the former said Smith's recipe ... , rhubarb buyer for Tesco, said: 'We'd like to thank Waitrose for boosting our sales.' Disputes over ...