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Aurasma head Martina King departs amid HP turmoil

By Matthew Chapman, 25 May 12, 10:23

and is also being adopted by brands for initiative including virtual window shopping. Tesco is running ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its ... then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising ... Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range ... are the Indian, Oriental and Tex-Mex range, with these meals including 20% more meat. David Harman, Tesco ... an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...

Pitch update

24 May 12, 08:00

Tesco has picked the lucky contenders that will pitch for its £110 million ad account. JWT, TBWA ... The 50 million pitch for Tesco's rival The Co-operative took place this week, with CHI Partners, DDB UK, Leo Burnett and Now presenting on Wednesday and Thursday in a process that is handled by AAR. London agencies joined BBC executives and Breakfast guests in first class on Virgin Trains as they headed ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea. That's before we get ...

Tesco-owned Blinkbox appoints Karmarama to ad account

By Anne Cassidy, 23 May 12, 12:48

Tesco has appointed Karmarama to the advertising account for its video-on-demand service Blinkbox. ... such as Netflix and the Amazon-owned LoveFilm. Tesco bought an 80 per cent stake in Blinkbox in April last year ... that allows Tesco Clubcard customers who buy a film on DVD to stream it from Blinkbox at no additional cost ... as Blinkbox as it embarks on its ambitious growth plans." Tesco is currently running a separate pitch ...

Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

or Tesco. The ads were created by Abbot Mead Vickers BBDO. The ASA rejected four of five points raised ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... from 35th to 19th after a 74% increase to $33.2bn. Tesco fell from 31st to 36th place after its ... and Tesco are international if not global and increasingly globalising their operations. It s a question ... 35 Pampers 18,299 -5% -5 36 Tesco 18,007 -18% 15 37 ...

Futura Foods calls in Brazil PR to promote Greek cheeses

By Sara Luker, 22 May 12, 08:56

will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Think BR: The future of loyalty goes beyond points and prizes

By Sarah Stratford, 21 May 12, 08:30

Everyone in marketing has looked at what Tesco has done with Clubcard with wonder, awe and a bit of envy. For 17 years now, it s blazed a trail for how loyalty schemes should work, and what they can do ... , remember what a former chairman of Tesco, Lord Maclaurin, once said: "Customer loyalty is not about how ...