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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

to Germany and encourage travellers to take short breaks to Berlin. ... of skills to help us increase the number of UK leisure travellers choosing Lufthansa to fly them to Berlin ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

with customers, giving them a consistent brand experience wherever they may be travelling to or from with British ...

John Lewis partners Kuoni for first 'shop within a shop'

By Matthew Chapman, 18 May 12, 01:17

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company ... John Lewis Travel Insurance to its customers and become the travel partner for John Lewis' Gift List ... . The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

traveller affluent guests that are optimistic and who comfortably mix business and leisure; they like ... of the car rather than the label. We are as focused on UK outbound travel as we are inbound, so we are actively promoting Sheraton Club. It has strong appeal to the high-end business traveller who wants ...

Brand Manager of the Week: Natasha Whiting

16 May 12, 10:00

, photography and travel. If you weren't you, who would you be? I love my life and can't imagine being ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

, from entertainment, to broadcast, tech, telecoms and travel. What we are now seeing is as new brands ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

, volunteers and contractors will be working collaboratively to ensure travellers experience a smooth passage ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

connection between the airline and the pleasure of travelling, whether for family holidays, business ... ; Tom Rees is Mintel's travel and tourism analyst; and Bill Hart is chairman of specialist travel ... to get them to participate. If they can achieve this, consumers will determine where the campaign travels ...

Tourism minister defends VisitEngland campaign against industry biteback

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 02:00

at home, in its biggest push to date. Audience members at today's ABTA Travel Matters conference ... are in this for the next three years and we know we need to work as closely as possible with travel agents to spread ...