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Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

connection between the airline and the pleasure of travelling, whether for family holidays, business ... ; Tom Rees is Mintel's travel and tourism analyst; and Bill Hart is chairman of specialist travel ... to get them to participate. If they can achieve this, consumers will determine where the campaign travels ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

to the 2012 Olympics, including free travel and accommodation. The 'Are You The One?' game has already ...

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

features a train travelling through India, showcasing the vibrant Indian culture and country, through the people travelling on the train, and the landscape the train passes through. It uses three new Indian ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

today, offering travel advice and tips. Johnson said: "This campaign is key to the preparation ... Lanes to athletes travelling around the venues. Johnson insisted the lanes would not be "exclusively ...

Keycamp launches first ever TV ad

By Loulla-Mae Eleftheriou-Smith, 04 January 12, 11:25

Keycamp, the family camping and mobile-home brand owned by European travel brand Holiday Break ... ." The start of the year is a traditionally a key advertising time for travel brands, and many major travel ...

Warner Leisure Hotels launches new TV ad

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 11:20

Warner Leisure Hotels, the travel brand owned by Bourne Leisure, has launched a multimedia campaign

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Thomas Cook hits back with publicity campaign

By Loulla-Mae Eleftheriou-Smith, 28 November 11, 09:14

claims the travel company is "in safe hands" while the embattled tour operator undertakes a strategic ... hands." He said: "Our customers have trusted Thomas Cook with their holidays and travel experiences ... the news on Friday (26 November) that the travel group had reached an agreement with its banking group ...

American Airlines targets affluent consumers with brand ads

By Loulla-Mae Eleftheriou-Smith, 08 November 11, 08:30

: a father, a retiree, a single man, as well as himself, each travelling to the airport. Each ad uses ...

America gives itself a brand refresh

By Loulla-Mae Eleftheriou-Smith, 07 November 11, 09:55

Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States. The new branding for America, also called Brand USA, soft ... what will help reposition our great nation in the market for travel, and drive economic activity ...