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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... husband has left you; they don't know what it is if you lose your income all of a sudden. I travel 70 ... . Hobbies: Running, climbing, travel and the arts, of which he says 'all best done with the family. It ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

MAYBE - Jan Gooding, Global marketing director, Aviva The one thing we know about social media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand owner's worst nightmare would be a slip-up being magnified to such an extent it causes the loss ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

protection, enables our card members to get the most from their travels whether home or abroad. "This ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York, Lisbon, Rio de Janeiro, Vancouver, Berlin, San Francisco, Amsterdam and Havana. The videos give users ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

impressions is concerned. Travel and finance brands are exploring RTB's potential too, primarily due ...

The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

by MadeByPi FMCG Invisible for Black White launch by Carat Leisure/Travel ebookers ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

'd like to travel more and go scuba-diving, play piano, hiking, reading more books. There's just never ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

Marc Pritchard, global marketing and brand building officer, P G: I want to talk about how we can all do this. I want to focus on the power of purpose, the power of people and human insights, and how from this we can create big ideas that can travel the world. I often start off my ...