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KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York, Lisbon, Rio de Janeiro, Vancouver, Berlin, San Francisco, Amsterdam and Havana. The videos give users ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

by the Olympics authorities and several transport bodies. Designed to inform travellers in the capital ... and Kings Cross St Pancras, before moving on to inform travellers of what action they can take. In its ... -running "Check before you travel" campaign, according to Macleod. A Twitter feed, @GAOTG, will also launch ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...

Warner Leisure Hotels launches new TV ad

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 11:20

Warner Leisure Hotels, the travel brand owned by Bourne Leisure, has launched a multimedia campaign

Voyage Privé backs UK push with TV drive

By Loulla-Mae Eleftheriou-Smith, 20 June 11, 11:01

Voyage Privé, the online luxury travel club, is attempting to boost its membership with its first ... of lastminute.com, which he left in late 2008 . He had been with the travel business since 2004, holding various roles such as holiday director and travel director. ...

Few consumers on warpath after cookies law change

By Daniel Farey-Jones, 16 June 11, 02:50

The complaints, which the ICO is investigating, claim cookies were used on UK websites without the visitors' knowledge. The ICO would not disclose the identity of the three websites but said they were from the retail, general business and travel sectors. Tougher regulations on securing users' consent ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ... live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been a year of upheaval for TUI Travel, which overhauled its marketing department last September as part ...

Hilton Hotels overhauls loyalty programme

By Loulla-Mae Eleftheriou-Smith, 15 March 11, 01:10

emotional and experiential side of travel." Hilton HHonours claims to be the only guest loyalty programme ...

Vouchers and gift cards: All in the experience

By Nicola Clark, 11 March 11, 09:00

particular saliency with the best-paid employees. Nigel Cooper, divisional managing director for the travel ... - defended the activity as part of a 'long-standing agreement.' Privately, travel and reward specialists ... . Nigel Cooper, divisional managing director for the travel and events division of Motivcom, says Olympic ...