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Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

traveller affluent guests that are optimistic and who comfortably mix business and leisure; they like ... of the car rather than the label. We are as focused on UK outbound travel as we are inbound, so we are actively promoting Sheraton Club. It has strong appeal to the high-end business traveller who wants ...

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

By Loulla-Mae Eleftheriou-Smith, 08 May 12, 12:12

TUI Travel, the tour operator behind the Thomson and First Choice brands, has reported £367m pre ... TUI Travel reported pre-tax losses of 367m for the six months to 31 March, showing little change ... now booked online. Peter Long, chief executive of TUI Travel, said: "We are pleased with overall ... ." TUI Travel's steady financial performance comes as rival operator Thomas Cook, which has suffered ...

Five Coke vehicles to travel Olympic torch relay route

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 01:00

The fleet will travel between 30-minutes and eight-hours ahead of the Olympic flame, handing out special edition commemorative Coke bottles and memorabilia. Accompanying MCs and music, including Coke's own Olympic anthem 'Anywhere in the World', will entertain spectators. One vehicle, travelling 30 ...

TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 12:00

, marketing director for the UK and Ireland at TUI Travel, is quick to argue that the similarities end after ... announcement was intended to highlight the fact that TUI Travel is outperforming Thomas Cook, its main rival ... %. Good performance is a relative concept in travel, however; TUI's operating loss has deepened by 23m ...

STA strikes deal with 'gap travel' community website

By Loulla-Mae Eleftheriou-Smith, 16 January 12, 11:55

STA Travel, the youth travel provider, has signed a strategic partnership with Gap Daemon, a new ... STA s travel experts to set up a dedicated Gap Daemon Travel Team to provide a "tailor-made flight and booking service" for Gap Daemon members. STA Travel will in turn gain access to Gap Daemon s social network, which consumers use before, during, and after their travels to discuss their journeys ...

Major travel brands launch January sale onslaught

By Loulla-Mae Eleftheriou-Smith, 04 January 12, 08:30

Travel companies including British Airways, Virgin Atlantic, TUI and Thomas Cook have kicked off

Diageo to sponsor free New Year's Eve travel for three years

By Gemma Charles, 02 December 11, 01:00

Drinks company Diageo has signed a three-year deal to sponsor free travel on London transport ... ads, tube travellers at selected central London stations will receive top tips and free bottles ... will benefit from free travel on services from 23:45 on New Year s Eve until 04:30 on New Year s Day. A number ... are using our sponsorship of free travel this New Year to remind people to drink responsibly." TfL has been ...

Premium travel operator Western & Oriental in brand refresh

By Loulla-Mae Eleftheriou-Smith, 17 October 11, 02:30

-establish the brand as one of the top premium travel operators. ... that Western Oriental continues to appeal to our primary target market of affluent travellers seeking authentic travel experiences. "Our work with Souk360 has ensured that the Western Oriental brand stands ... and Oriental Travel Limited group. The company also operates Regent Holidays, Iceland2go and Rainbow Tours ...

Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead

By Loulla-Mae Eleftheriou-Smith at ABTA Conference, 14 October 11, 12:00

, put another way, just another 12 months in the travel industry. Yet there are signs that this embattled sector is starting to reinvent its approach to consumers. At last week's annual ABTA travel ... of the industry. The ongoing saga of Air Passenger Duty (APD), for example, continues to provoke the ire of travel ...

ABTA: UK consumers leading way in online travel purchasing, says Google's Huddleston

By Loulla-Mae Eleftheriou-Smith, 06 October 11, 08:55

The UK consists of some of the most sophisticated purchasers of travel online, Google's head ... Huddleston told the travel industry that Google is keen to partner and invest in travel brands, not to muscle in on the travel market. "We have absolutely no intention of moving into the booking space," he said, "that's yours". Huddleston said the travel sector is going online at a fast pace, with a third ...