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Air tax rise sparks further lobbying from airline heads

By Loulla-Mae Eleftheriou-Smith, 02 April 12, 01:22

economy". APD has four bands based on distances travelled. After the short-haul increases, the tax ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

'd like to travel more and go scuba-diving, play piano, hiking, reading more books. There's just never ...

Brand barometer: Kony 2012 viral film reviewed

23 March 12, 10:16

Tour 2012 UEFA sponsor Heineken placed the Champions League trophy in unsuspecting travelling ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

to the 2012 Olympics, including free travel and accommodation. The 'Are You The One?' game has already ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

Marc Pritchard, global marketing and brand building officer, P G: I want to talk about how we can all do this. I want to focus on the power of purpose, the power of people and human insights, and how from this we can create big ideas that can travel the world. I often start off my ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

By Helen Edwards, PPA, Business columnist of the year, 21 March 12, 09:00

There are two places where you might encounter the Cadbury chocolate brand, aside from the normal confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the queue in a travel branch of WH Smith . When you finally reach the till a bored assistant asks whether ...