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Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

protection, enables our card members to get the most from their travels whether home or abroad. "This ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...

Asda trademarks 'Asda Money'

By Matthew Chapman, 16 January 12, 09:15

an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...

Direct Line recruits guest comics for TV ads

By Alex Brownsell, 03 January 12, 11:59

the owner of a new, animatronic version of the Churchill nodding dog. The two travel together on a ...

Churchill Insurance unveils Martin Clunes ads in £50m push

By Alex Brownsell, 27 December 11, 09:00

The ads, part of marketing spend believed to be in the region of 50m, see Clunes become the owner of a new, animatronic version of the Churchill nodding dog. The two travel together on a Triumph motorbike and sidecar through the English countryside, helping out neighbours in trouble. Speaking ...

Nationwide shifts to product focus with new campaign

By Alex Brownsell, 16 December 11, 12:00

A TV ad push, in the style of its recent brand campaign, will run from 25 December to 29 January to promote its Nationwide FlexAccount, which offer consumers free European travel insurance and savings on brands through its Simply Rewards programme . The campaign will be supported with in-branch activity ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Helen Edwards on Branding: Virgin modesty

By Helen Edwards, 30 November 11, 12:00

travel to the paying public with the announcement of Virgin Galactic. The public is still waiting ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...