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Brand Manager of the Week: Natasha Whiting

16 May 12, 10:00

, photography and travel. If you weren't you, who would you be? I love my life and can't imagine being ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... husband has left you; they don't know what it is if you lose your income all of a sudden. I travel 70 ... . Hobbies: Running, climbing, travel and the arts, of which he says 'all best done with the family. It ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work, and the humourless jobsworth who takes you to task about your lapsed travel card. By the time you've stopped ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

) PERSONAL FILE Lives West London. Family Wife and two daughters. Hobbies Travelling. 'I love ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

'd like to travel more and go scuba-diving, play piano, hiking, reading more books. There's just never ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

Marc Pritchard, global marketing and brand building officer, P G: I want to talk about how we can all do this. I want to focus on the power of purpose, the power of people and human insights, and how from this we can create big ideas that can travel the world. I often start off my ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

, films and travel to international news and events Collegial 80% of NTAs say that women should ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

conveying aspirational desires. Brands in sectors from chocolates to restaurants to travel are gearing up ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

by the Olympics authorities and several transport bodies. Designed to inform travellers in the capital ... and Kings Cross St Pancras, before moving on to inform travellers of what action they can take. In its ... -running "Check before you travel" campaign, according to Macleod. A Twitter feed, @GAOTG, will also launch ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

travel or holidays, Thomas Cook is the number one thing that they come back with that s all about ... in travel is a clear 50 precentage points behind us. It's a vehicle that's instantly recognisable ... the customer, by talking about our scale, our heritage, our expertise in travel. [The Marketing department] can ...