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Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

, films and travel to international news and events Collegial 80% of NTAs say that women should ...

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

economy by enabling consumers to turn only to their network for travel recommendations. Brands have ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

little heed to whether travellers are interested in the content. 'It is about being able to talk about ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...

Brand manager of the week: Michelle Anderson, Marketing manager, Shopzilla Europe

25 October 11, 12:00

, shopping, walking and travelling. - What makes you angry? Lateness. I always get everywhere far too ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

By Nicola Clark, 06 October 11, 12:00

the clientele of his last employer, Lastminute.com. 'It's a totally different market; the travel sector ...

Why Levi's went global with its latest campaign

By Nicola Clark, 05 August 11, 12:00

.' While she is based in San Francisco, Van Dyck's global role involves a substantial amount of travel. As she 'grew up travelling', this aspect of the role doesn't appear to bother her. She has certainly ... into wherever she is travelling to next. 'My job is part of our lives and they always know where I am,' she adds ...

Brand manager of the week: Dearbhla Mac Fadden, Brand manager, JML Group

06 July 11, 12:00

with an exceptionally talented creative team. - What hobbies do you have? I love travelling and have just come ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ... live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been a year of upheaval for TUI Travel, which overhauled its marketing department last September as part ...