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Starbucks marketer Ian Cranna on changes at the coffee chain
) PERSONAL FILE Lives West London. Family Wife and two daughters. Hobbies Travelling. 'I love ...
Sky marketer scoops top prize at Brand Event Awards
Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...
Brand of the Year 2011 shortlist
of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...
Power 100: 100 to 50
invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ... live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been a year of upheaval for TUI Travel, which overhauled its marketing department last September as part ...
McDonald's in fresh push to combat 'McJob' perceptions
working at McDonald's. The campaign also includes the work of a McDonald's film crew who travelled ...
Profile: Power behind The King
. Travelling has been a necessary element of Power's career, which has spanned roles at tea and coffee ...
Don't make a promise you can't keep
,' says Celia Pronto, marketing director at STA Travel. The travel operator has a 'price-beat guarantee ... -street or online travel agents. Pronto believes that the key issue with any promise-based campaign is to ensure ...
McDonald's confirms volunteer sponsorship of London 2012
tickets and travel advice. In addition to a headline sponsor, LOCOG is looking to sign up a series of tier ...
Power 100: Next Generation
in an ivory tower - when Heathrow's Terminal 5 launched, she was on hand to offer travellers support. 'It ...
Marketing's Power 100
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
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