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The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

conveying aspirational desires. Brands in sectors from chocolates to restaurants to travel are gearing up ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

by the Olympics authorities and several transport bodies. Designed to inform travellers in the capital ... and Kings Cross St Pancras, before moving on to inform travellers of what action they can take. In its ... -running "Check before you travel" campaign, according to Macleod. A Twitter feed, @GAOTG, will also launch ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

today, offering travel advice and tips. Johnson said: "This campaign is key to the preparation ... Lanes to athletes travelling around the venues. Johnson insisted the lanes would not be "exclusively ...

Diageo to sponsor free New Year's Eve travel for three years

By Gemma Charles, 02 December 11, 01:00

Drinks company Diageo has signed a three-year deal to sponsor free travel on London transport ... ads, tube travellers at selected central London stations will receive top tips and free bottles ... will benefit from free travel on services from 23:45 on New Year s Eve until 04:30 on New Year s Day. A number ... are using our sponsorship of free travel this New Year to remind people to drink responsibly." TfL has been ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...