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Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

impressions is concerned. Travel and finance brands are exploring RTB's potential too, primarily due ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

By Sarah Shearman, 08 March 12, 08:30

! Travel to attract tourists to the UK after the London 2012 Olympics. The activity will roll out across ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...

Brand barometer: Social media performance of Thomas Cook

By Gemma Charles, 27 January 12, 04:43

A look at how travel company Thomas Cook has been performing across social networks during the past

Marketing Guru on... marketing jobs overseas

18 January 12, 12:00

news travels even faster than bad. Marketing budgets in Indonesia tend go up rather than down, as do ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

By Nicola Clark, 06 October 11, 12:00

the clientele of his last employer, Lastminute.com. 'It's a totally different market; the travel sector ...

Helen Edwards on Branding: The inside track

07 September 11, 12:00

as any for what will sell. In Apple's technology sector, and others such as travel and fashion ...

The travelling salesman: Andrew Warner, senior marketing director at Expedia EMEA

By Loulla-Mae Eleftheriou-Smith, 28 July 11, 12:00

Marketing even gets a chance to sit down. The online travel agent's Covent Garden HQ was replicated nearly desk-for-desk as the set for its latest ad campaign, the idea for which was sparked by the travel ... 's Mikey's Waikiki?' ad. The aim of the 'People-shaped travel' campaign, created by Ogilvy Mather ...