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Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

of liberating travellers from the drudgery of mind-numbing car journeys." Annerie Hughes, head of marketing ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

, although its holiday and travel services remain on Freeview. Star Trek viewscreen When the producers ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

affiliate marketing than, say, a clothes retailer or travel website. For some brands, affiliate marketing ... of Lastminute.com's business, not least because the travel brand has implemented a series of updates to its ... Junction in 2003. The travel website's positioning for 2009 was to 'inspire travellers and act ...

Mark Kleinman on marketing and the City: Airlines under a cloud

By Mark Kleinman, 27 April 10, 12:00

of thousands of stranded travellers in need of cash may have led some firms to ignore their conscience. Instead ...

Best supporting role

By Noelle McElhatton, 14 April 10, 12:00

and project the glamour of travel. Contrived placement, which does happen, can look crass ...

Profile: Looking for loyalty

By John Reynolds, 14 April 10, 12:00

and travel Favourite brand: Waitrose ...

British Airways' pre-emptive strike

By Sara Kimberley, 30 March 10, 12:01

As thousands of people were scrabbling to change their travel arrangements earlier this month, to avoid being stranded by the British Airways strikes, the airline was conducting a damage-limitation exercise via YouTube. This quick social-media turnaround was not an off-the-cuff response to the crisis ...

Profile: Time well spent

By Alex Brownsell, 30 March 10, 12:01

himself from the daily sales pressures of the travel and leisure industry, perhaps a reflection of a ... with the primary booking season. 'In the travel market it can be very noisy in the early part of the year,' adds ... in the market place, and they spend the most on lifestyle and travel products,' he says. 'We focus on that core ...