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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Cobra attempts to overtake 20 beer brands with £4m campaign

year led to an unlikely partnership between BA, Virgin Atlantic, easyJet and Ryanair, who united ...

Heineken rolls out responsible drinking digital campaign

of the video ad unit. Alexis Nasard, chief commercial officer, at Heineken, said: "This approach breaks from ...

America gives itself a brand refresh

The United States of America has unveiled a fresh global consumer facing-identity, as it looks ... Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States. The new branding for America, also called Brand USA, soft ... -tax revenue, to spur powerful growth throughout all corners of the United States." In June this year ...

Muller's Lee Rolston on getting consumers talking about the yoghurt category

Whisper it: Lee Rolston, the Liverpudlian marketing director of Muller, has a bit of a thing for Manchester. In his teens, he 'went out in Manchester more than Liverpool'. He admits Manchester is home to his favourite bands, and, perhaps the biggest sacrilege of all, he has a respect for Man United ...

BA aims to inspire consumers with 'mission' ad

an agreement with its cabin crew and the trade union Unite to stop further strike action, which grounded ...

Heineken aims for 'legendary' status with Champions League campaign

newly-devised Legendary Football ads. Former Manchester United and Arsenal rivals Ruud van Nistelrooy ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

-1983: Brand manager, foods, United Africa Company (UK and Nigeria), Unilever 1984-2004: Various marketing ...

BlackBerry tablet marketing goes heavy on Flash

first quarter results tomorrow. Analysts estimate it sold in the region of 250,000 units in the US ...

Marketing starts at home

is to engage the participants with a shared experi ence that helps build a united, unique and positive culture ...

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