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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

: Study carefully shipments of his brands by units. Where brand development is heavy and where ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

speculation concerning a spinning off of its PC unit with an announcement that the company will combine its PC ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

, is to create incubators - small units within a company that are truly empowered. You then use this as a ...

Jaffa Cakes poised to introduce first milk-chocolate variety

By John Reynolds, 08 May 12, 11:21

Owner United Biscuits is currently working on a possible milk-chocolate alternative ... significant marketing support. The original dark-chocolate version has been made since 1927 and United ... milk-chocolate Jaffa Cake, and most people are a bit surprised and confused we don't." United ...