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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

, is to create incubators - small units within a company that are truly empowered. You then use this as a ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

and Manchester United.

Tech: Nike rediscovers its leadership position with FuelBands

By John V Willshere, 23 March 12, 12:00

variant many people will ever see. Why? Because it's not just a matter of units sold; once again, Nike has ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...

Revolution: Mobile World Congress: A delegate's view

By Eric Bader, 06 March 12, 10:00

media unit. When a consumer is near the TV with a device in hand, the code embedded in the ad unit can ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

, and the world's fourth-largest mobile phone manufacturer, measured by 2011 unit sales. ZTE smartphone sales ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...