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Pepsi Max unites football and music stars in Facebook app
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
Nike marketing boss attacks 'institutionally analogue' businesses
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
Trinity Leeds kicks off online hype ahead of 2013 opening
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Paddy Power cites 'human error' after heart attack tweet criticism
and Manchester United.
Tech: Nike rediscovers its leadership position with FuelBands
variant many people will ever see. Why? Because it's not just a matter of units sold; once again, Nike has ...
P&G Marc Pritchard: The full WACL speech
to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...
Revolution: Mobile World Congress: A delegate's view
media unit. When a consumer is near the TV with a device in hand, the code embedded in the ad unit can ...
Revolution: Mobile World Congress: The trends taking mobile by storm
, and the world's fourth-largest mobile phone manufacturer, measured by 2011 unit sales. ZTE smartphone sales ...
Facebook to broadcast more live FA Cup matches next season
Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...
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