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Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ...

Heineken rolls out responsible drinking digital campaign

By Sarah Shearman, 12 December 11, 11:38

of the video ad unit. Alexis Nasard, chief commercial officer, at Heineken, said: "This approach breaks from ...

Beatbullying signs up global brands for internet march

By Loulla-Mae Eleftheriou-Smith, 14 November 11, 08:30

of the United Nations building in New York. Beatbullying wants to ensure the UN includes the term "bullying ... in this way, with businesses around the world taking a united front, with Beatbullying leading the way ... that is safe, dignified and free from violence and bullying. "United we're stronger, and the support ...

Heineken signs football stars to boost Champions League activity

By Alex Brownsell, 13 September 11, 08:30

, 'Pantheon', shows former Arsenal and Manchester United rivals Vieira and Van Nistelrooy competing for a ...

Reckitt Benckiser unites health brands in £10m ad drive

By Loulla-Mae Eleftheriou-Smith, 06 September 11, 08:30

Reckitt Benckiser (RB) is launching a £10m marketing push that combines its Lemsip, Strepsils and Meltus brands for the first time.

British Airways aims to boost 'pride' with relaunch campaign

By Loulla-Mae Eleftheriou-Smith, 23 August 11, 08:30

The airline hopes to win over the public and employees disillusioned with the flag-carrier over its damaging row with the Unite trade union, which grounded flights last year. The 1.5m campaign, created by Bartle Bogle Hegarty, is set to break next month. Central to the drive is a 90-second film ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

together, as if united in respect for the deceased birthday boy. For me the highlight was talking to his ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

to their marketing units in these countries, a theme Diageo chief marketer Andy Fennell touched on in his ...

BlackBerry tablet marketing goes heavy on Flash

By Daniel Farey-Jones, 15 June 11, 10:40

first quarter results tomorrow. Analysts estimate it sold in the region of 250,000 units in the US ...

Ford promotes 100th anniversary with Champions League campaign

By Alex Brownsell, 20 May 11, 01:15

A TV ad, part of Ford's ongoing global campaign for its Focus model, will screen during the match between Manchester United and Barcelona on Saturday (28 May). However, the end of the ad has been tweaked to highlight Ford of Britain s centennial celebrations. The global campaign for Focus launched in February ...