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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Nestle buys Pfizer's baby food unit for $11.85bn

By John Reynolds, 23 April 12, 09:06

to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business ... for adults, to more than 60 countries. The unit accounted for 3.2% of Pfizer's revenues in 2011, according ...

United Biscuits splits business into two

By John Reynolds, 23 March 12, 04:45

United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a ... spokesperson for the company said: "Like most businesses, United Biscuits (UB) continually reviews its ... Business Units. "When the division is complete, it will provide improved service and innovation ...

Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

Experiential campaigns will be governed by a new code, as part of a plan to strengthen self-regulation of UK marketing.

Britvic and PepsiCo brands unite to support community projects

By Loulla-Mae Eleftheriou-Smith, 12 January 12, 09:25

Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR promotion called 'Transform Your Patch', in partnership with environmental regeneration charity Groundwork th...

Virgin Money confirms two-year Newcastle United sponsorship deal

By John Reynolds, 05 January 12, 09:25

Virgin Money has confirmed it is to be the new shirt sponsor of Newcastle United in a two-year deal ... against Manchester United, but were forced to use stick-on logos on the players' jerseys due to time ... sponsorship of Newcastle United Football Club embeds our involvement in the communities we serve." It is thought that the Northern Rock deal with Newcastle United was worth around 4m a year. It is understood ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help the industry combat claims that it is unduly influencing children. The plan comes as the Department ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

By John Reynolds, 23 November 11, 12:23

Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor ... season in May next year. It is thought that the Northern Rock deal with Newcastle United was worth around ... team and Newcastle Eagles, the city's basketball team. Earlier this month, Newcastle United ... League." Virgin Money declined to comment. Newcastle United was unavailable for comment. Follow ...

Manchester United to unveil global social-media network

By Sarah Shearman, 01 November 11, 08:30

Manchester United is building its own branded global social network and media outlet, with the aim ... to design and build a digital platform that will provide a network for Manchester United fans worldwide ... . The Manchester United Facebook page has attracted 20m fans in the year since it launched. The platform ... with the club s fans and tap into Asian markets, where Manchester United has a strong following and smartphone ...

Newcastle United launches lingerie line

By John Reynolds, 07 September 11, 11:04

Newcastle United, the Premier League football team, is launching its own-branded lingerie, in a ... United believes that the range of lingerie will appeal to women, as well as to men looking ... to buy from the Newcastle United online shop. Rival club Wolverhampton Wanderers has launched a ...