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Tapping into the potential of GenerationYNot

By Nicola Clark, 09 March 12, 12:00

in their households and 90% earn more than 40,000 a year. As businesswoman and West Ham United vice-chairman Karren ...

Industry verdict: Facebook's new ad platform explained and reviewed

By Sarah Shearman, 07 March 12, 07:00

Click here to find out What's New on Facebook: Ad units, brand pages, Reach Generator and performance tools. Facebook supercharged its efforts to charm key marketers last week, announcing a fresh ... of stepping over the mark. What's new? Ad units Sponsored Stories, Facebook ...

Revolution: Mobile World Congress: A delegate's view

By Eric Bader, 06 March 12, 10:00

media unit. When a consumer is near the TV with a device in hand, the code embedded in the ad unit can ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

, and the world's fourth-largest mobile phone manufacturer, measured by 2011 unit sales. ZTE smartphone sales ...

Sony Mobile promotes Cherry to fill vacant marketing director role

By Matthew Chapman, 05 March 12, 02:50

marketing team, while Spain, Italy and France will form another customer unit. Sony Mobile is preparing ...

Absolute to run 'Rock'n'Roll Football' live event

By Ed Owen, 02 March 12, 11:15

tactics, before a screening of Arsenal v Newcastle United.

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

year led to an unlikely partnership between BA, Virgin Atlantic, easyJet and Ryanair, who united ...

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

brands and marketing unit. She oversees Lloyds TSB, Halifax, Bank of Scotland, Scottish Widows ...

Air tax hikes will 'undermine' Olympics, says BA chief

By Loulla-Mae Eleftheriou-Smith, 01 March 12, 09:34

partnership between BA, Virgin Atlantic, easyJet and Ryanair, who united to lobby the Government together ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...