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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

: Study carefully shipments of his brands by units. Where brand development is heavy and where ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

, is to create incubators - small units within a company that are truly empowered. You then use this as a ...

Manchester United net DHL in multimillion pound sponsorship deal

By Daniel Farey-Jones, 22 August 11, 09:41

Manchester United are to have their training kit sponsored in a deal with logistics company DHL ... for Manchester United's game against Tottenham tonight (22 August), but a source close to the club said the two ... United are expected to release their own statement at 2pm. DHL's relationship with Manchester United ... for the distribution of United's range of merchandise, including match programmes and shirts, across the world ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Helen Edwards on Branding: The toughest audience

By Helen Edwards, 06 October 10, 12:00

, there are several well-known failure stories and one or two successes. - In 1997, United Airlines tried ...

Jeremy Lee on Media: Clear thinking inside the box

By Jeremy Lee, 24 August 10, 12:01

Bureau (RAB) was enjoying at the time. Moreover, it was contended that their attempt to put on a united ...

Doing the business

By Suzy Bashford, 23 June 10, 08:00

up a dedicated B2B unit last month is testament to this growth. Clearly, it is unfair to tar all ...

Power 100: Next Generation

By Nicola Clark, 02 June 10, 12:00

- but they are united by their drive and energy. Despite the recession and unprecedented pressure on marketing ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

the proposal of minimum pricing. Hunter continues to back the BitterSweet Partnership, a business unit within ... challenge has been internal, in aligning the marketing cultures of the three banks into one cohesive unit ... animated stars Wallace and Gromit. Peake, a supporter of League Two football club Torquay United, also ...