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United Biscuits splits business into two

By John Reynolds, 23 March 12, 04:45

United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a ... spokesperson for the company said: "Like most businesses, United Biscuits (UB) continually reviews its ... Business Units. "When the division is complete, it will provide improved service and innovation ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...

Marketing Guru on... shaking up an underperforming team

By Mhairi McEwan, 21 March 12, 12:00

and help drive business growth. Start with the chief executive and business unit heads. What do ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

By Sarah Shearman, 29 February 12, 02:23

Dove, Burberry and Manchester United Football Club are among the first UK brands to launch ... the YouTube livestreams from its shows from 2006. Likewise, Manchester United's page enables fans ...

Marketing Guru on... avoiding chaos in the search for international growth

By Mhairi McEwan, 24 February 12, 12:00

to deliver the vision. Practical issues such as which business units have best practice to share or need a ... of the business-unit heads as well as representatives from HR and learning and development. When the right people ...