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Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

United FC. FEBRUARY Virgin Money used Facebook to unveil its customer lounge in Manchester ...

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

brands and marketing unit. She oversees Lloyds TSB, Halifax, Bank of Scotland, Scottish Widows ...

Brit Insurance marketing cuts threaten cricket sponsorship

By John Reynolds, 31 January 12, 08:30

The company, which sponsors the elite England cricket team, has entered into a 30-day consultation period with its six-strong marketing unit; the team was reduced from 14 last November. Recently appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ...

Insurer RSA adds Sky marketer amid restructure

By Alex Brownsell, 27 January 12, 11:40

commercial marketing unit. Markey said: "[House] will play an integral part in building our Marketing ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

units. Hyundai launched its commercial agency, Innocean, in 2005; WPP embedded an entire team to create ... units, cost was given as the primary motive. There is no reason to suppose that UK advertisers see ... an outside perspective. For Google, that's a very effective mix.' Google's in-house creative unit, Google ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

of Newcastle United. It has also launched a competitive range of savings products that do not rely ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split ... their own 'communities' online in recent years. Marketing recently revealed that Manchester United also ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

By John Reynolds, 23 November 11, 12:23

Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor ... season in May next year. It is thought that the Northern Rock deal with Newcastle United was worth around ... team and Newcastle Eagles, the city's basketball team. Earlier this month, Newcastle United ... League." Virgin Money declined to comment. Newcastle United was unavailable for comment. Follow ...