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P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

Sainsbury's top marketers depart

By Rachel Barnes, 14 December 11, 01:10

to the position of business unit director for grocery. Harrison-Church, who was the marketer behind Sainsbury ...

Technology creates a whole new ball game for sports marketing

By John Reynolds, 09 December 11, 12:00

obvious, says Latimer, with the prospect of a Manchester United fan having his face on Wayne Rooney ...

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

By Loulla-Mae Eleftheriou-Smith, 08 December 11, 12:00

for ice cream, rising to business unit manager for sweet baked goods, Masterfoods 2004-2005: Head ...

Helen Edwards on Branding: Blurred visionaries

By Helen Edwards, 07 December 11, 12:00

their gaze and reverse-engineer from consumer needs, marketers' focus was still on selling produced units ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split ... their own 'communities' online in recent years. Marketing recently revealed that Manchester United also ...