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Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

' - unite all Honda products, but admits the brand must do more to tug on the heart-strings. 'We know ...

Chevrolet rejigs UK marketing unit

By John Reynolds, 26 August 11, 01:20

General Motors (GM)-owned Chevrolet has rejigged its UK marketing operations ahead of the launch of its compact car, the Aveo in the UK.

Marketing in China: Taming the dragon

By Patrick Brzeski, 02 August 11, 08:30

Whitwam. Moving beyond 'flash' Indeed, one strategy that unites many of the British brand successes ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

together, as if united in respect for the deceased birthday boy. For me the highlight was talking to his ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

to their marketing units in these countries, a theme Diageo chief marketer Andy Fennell touched on in his ...

Aviva sells RAC for £1bn to US private equity firm

By Ben Bold, 24 June 11, 12:10

' reactions to the RAC deal were varied. The TUC described the deal as "irresponsible capitalism", while Unite ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

This Saturday night's UEFA Champions League final has thrown together a contest that has UK advertisers licking their lips in anticipation. The tie between Manchester United and Barcelona at Wembley Stadium on 28 May is one of the most eagerly awaited of all time among British football fans, given ...

Ford promotes 100th anniversary with Champions League campaign

By Alex Brownsell, 20 May 11, 01:15

A TV ad, part of Ford's ongoing global campaign for its Focus model, will screen during the match between Manchester United and Barcelona on Saturday (28 May). However, the end of the ad has been tweaked to highlight Ford of Britain s centennial celebrations. The global campaign for Focus launched in February ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...