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Nike marketing boss attacks 'institutionally analogue' businesses
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
Trinity Leeds kicks off online hype ahead of 2013 opening
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Tech: Nike rediscovers its leadership position with FuelBands
variant many people will ever see. Why? Because it's not just a matter of units sold; once again, Nike has ...
Tapping into the potential of GenerationYNot
in their households and 90% earn more than 40,000 a year. As businesswoman and West Ham United vice-chairman Karren ...
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch ... the YouTube livestreams from its shows from 2006. Likewise, Manchester United's page enables fans ...
Sector Insight: Sports clothing and footwear
news broke earlier this month that St James' Park, home to Newcastle United FC, was to be renamed ...
What niche social networks can do for your brand
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split ... their own 'communities' online in recent years. Marketing recently revealed that Manchester United also ...
Will product placement take branded content to the next level?
, marketing director of Maybelline UK, says: 'We generated stronger unit growth than we had all year, which ...
Private Equity: Asset strippers or brand builders?
and Candover. Then again, some have thrived under private equity ownership. Birds Eye, United Biscuits ...
Benetton unveils art-centric brand vision
United Blogs of Benetton, a network of local fashion blogs, two months ago. ...
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